Start with the job, not the brand. Decide whether you need a single page, a site with several pages and a blog, or a store, and write down the one thing a visitor must be able to do. That answer rules out more builders than any feature list, and the page, CMS or store guide walks through it.

Next, read the head-to-head comparison for the two builders still on your list, then the full review of the one you lean toward. Comparisons show where each option runs out of room; reviews show what you will live with day to day, including the plan limits you are most likely to hit first.

Before you commit, check the practical edges: templates, custom code and embeds, password protection and multi-page behaviour. If your current builder has been discontinued, go straight to the migration guides, which focus on where to move and what to carry across.