This is a research guide based on cited documentation. It is not a report of firsthand testing. Our editorial method

What you gain and what you give up

Carrd gives you a one-page site you design yourself, with sections, text, forms and embeds, with paid plans priced per year ($9, $19 or $49 for the base Pro Lite, Pro Standard and Pro Plus tiers). Linktree gives you a ready-made link page, with per-link click Insights on its paid plans. The move makes sense if you want more than a list of links; it is a step backwards if per-link click counts are the main thing you look at. [1][6][7]

This guide is based on Carrd's documentation and Linktree's help centre, read on 30 October 2026. It is a research walkthrough based on documentation, not firsthand testing on a live profile.

NeedLinktreeCarrd
Per-link click countsInsights with link clicks on paid plans; history 28 days on Free, 90 on Starter, 365 on Pro, lifetime on PremiumNative analytics counts page views only; link clicks are not mentioned
Your own domainNot covered in the help article we readPro Standard ($19 a year) or higher, with SSL
Remove platform brandingPro and Premium hide the Linktree logoAny Pro plan removes Made with Carrd branding
Free tierFree plan shows adsUp to three sites per account
Design freedomTemplate-based link pageSections, embeds (Pro Standard), forms (Pro Standard)

Step 1: capture your Linktree baseline

Before changing anything, open Linktree Insights and write down total views and clicks per link for the longest window your plan shows. On Free that history covers 28 days, so the record you make now is your only before-and-after comparison once you stop using Linktree. [7]

Also list every link in order, its exact destination URL, and any scheduled or hidden links. That list is your build sheet for Carrd.

Step 2: rebuild the links as Carrd buttons

Add a Buttons element and create one button per link. Carrd buttons accept more than web addresses, which covers most Linktree link types. Add ||blank to the end of a site URL to open it in a new tab, for example a full shop address with ||blank typed straight after it. [4]

Linktree linkCarrd URL to useExample
Website, shop, video, podcastSite URLFull address including https, such as example.com/latest
Email memailto:mailto: followed by your email address
Call or texttel: or sms:tel:+15555550123
Jump to a section on the page#section-name#tour-dates
Copy a discount codecopy:textcopy:SPRING10
Download a file hosted on the sitefile:namefile:press-kit.pdf

Step 3: a Carrd address or your own domain?

The free plan lets you build up to three sites per account but does not include custom domains, so your page stays on a Carrd address. Pro Lite at $9 a year removes Carrd branding and adds unbranded URLs such as .crd.co, but still not your own domain. A custom domain needs Pro Standard or higher, which starts at $19 a year for 10 sites, plus whatever your registrar charges for the domain. [1][2][3][8]

Connecting a domain means adding an A record for @ pointing to the IP address Carrd shows, and a CNAME for www pointing to the bare domain. Initialization can take up to an hour; you choose either the bare or www version and the other redirects to it. [3]

Rule of thumb: if you will print the address on packaging, business cards or a podcast outro, buy the domain now, because changing a printed address later is the expensive part. If the link only ever lives in a bio field, a Carrd address is enough to start. Carrd Pro has a 7-day free trial with no card required, enough to set the domain up and check it. [2]

Step 4: set up analytics before you switch

Site Analytics needs Pro Standard or higher. Carrd's native option is cookie-free and counts views, with 24-hour, 7-day and 30-day reports; it is in beta and does not report referrers or conversions. Carrd also supports Cloudflare Web Analytics, Fathom, Google Analytics, Matomo, Plausible, PostHog, Simple Analytics and Umami. [5][6]

To keep per-link insight without relying on the analytics provider, add UTM parameters to each destination URL, such as ?utm_source=carrd&utm_medium=bio&utm_campaign=shop. The click then shows up in the analytics of the site you link to, which is where most sellers care about it anyway.

Step 5: switch one platform at a time

Keep your Linktree published and do not delete the account. Change the bio link on your highest-traffic platform first, wait a week, and compare Carrd views with the Linktree baseline you recorded. Then move the next platform. Old posts, printed QR codes and links in other people's content will keep pointing at Linktree for months, so leave the Linktree page up with a single prominent link to the new page.

WeekActionCheck
0Record Linktree insights; build and publish the Carrd pageEvery button tested on a phone
1Swap the bio link on your main platformCarrd views roughly track the old Linktree views
2Swap remaining platforms and email signaturesDestination analytics show utm_source=carrd
3+Reduce Linktree to one link pointing to the new pageLinktree clicks falling, Carrd views stable

Who should switch, and who should stay

  • Switch if you want a proper one-page site, an email signup form or your own domain for under $20 a year. [1]
  • Switch if you manage several link pages: Pro Standard covers 10 sites for $19 a year. [2]
  • Stay if you check per-link click counts daily and do not want to set up UTM tags or a third-party analytics tool. [6][7]
  • Stay if you rely on Linktree-specific features you could not find a Carrd equivalent for in Step 2.

Questions before you decide

Can I use Carrd for free as a link-in-bio page?

Yes. Carrd's homepage says the free plan lets you build up to three sites per account using Carrd's core features. Custom domains need Pro Standard or higher, so a free page stays on a Carrd address.

Does Carrd track clicks on each button?

Carrd's native analytics counts page views only, with 24-hour, 7-day and 30-day reports, and its documentation does not mention link clicks. Use a supported provider or UTM tags for click data.

How much does Carrd cost with a custom domain?

Carrd's plans page lists Pro Standard at $19 a year for 10 sites, including custom domains with SSL, forms, embeds and analytics. The domain registration itself is paid separately to your registrar.

Sources & verification

Product details and prices can change. Check the linked provider before buying.

  1. Carrd Docs: Pro plans Accessed 30 Oct 2026
  2. Carrd Pro Accessed 30 Oct 2026
  3. Carrd Docs: Using a custom domain Accessed 30 Oct 2026
  4. Carrd Docs: URL types Accessed 30 Oct 2026
  5. Carrd Docs: Setting up site analytics Accessed 30 Oct 2026
  6. Carrd Docs: Using Carrd Analytics Accessed 30 Oct 2026
  7. Linktree Help: An overview of paid features available on Linktree Accessed 30 Oct 2026
  8. Carrd homepage Accessed 30 Oct 2026

Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.

Your decision at a glance

The option in this guide

Full comparison

Documentation-based guidance. No tested ranking or performance score.

Website builders

Carrd

Consider it for
Publish a compact landing page on Pro Standard ($19/year), which lists custom domains and forms; Pro Lite excludes those features, so skip it when a custom domain or native form is required.
Starting cost
Free start; Pro Standard $19/year
Before you choose
Pro Lite lacks custom domains and forms. Registration and external services may cost extra.

Checked 13 Sep 2026 · Pricing source

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