What you gain and what you give up
Carrd gives you a one-page site you design yourself, with sections, text, forms and embeds, with paid plans priced per year ($9, $19 or $49 for the base Pro Lite, Pro Standard and Pro Plus tiers). Linktree gives you a ready-made link page, with per-link click Insights on its paid plans. The move makes sense if you want more than a list of links; it is a step backwards if per-link click counts are the main thing you look at. [1][6][7]
This guide is based on Carrd's documentation and Linktree's help centre, read on 30 October 2026. It is a research walkthrough based on documentation, not firsthand testing on a live profile.
| Need | Linktree | Carrd |
|---|---|---|
| Per-link click counts | Insights with link clicks on paid plans; history 28 days on Free, 90 on Starter, 365 on Pro, lifetime on Premium | Native analytics counts page views only; link clicks are not mentioned |
| Your own domain | Not covered in the help article we read | Pro Standard ($19 a year) or higher, with SSL |
| Remove platform branding | Pro and Premium hide the Linktree logo | Any Pro plan removes Made with Carrd branding |
| Free tier | Free plan shows ads | Up to three sites per account |
| Design freedom | Template-based link page | Sections, embeds (Pro Standard), forms (Pro Standard) |
Step 1: capture your Linktree baseline
Before changing anything, open Linktree Insights and write down total views and clicks per link for the longest window your plan shows. On Free that history covers 28 days, so the record you make now is your only before-and-after comparison once you stop using Linktree. [7]
Also list every link in order, its exact destination URL, and any scheduled or hidden links. That list is your build sheet for Carrd.
Step 2: rebuild the links as Carrd buttons
Add a Buttons element and create one button per link. Carrd buttons accept more than web addresses, which covers most Linktree link types. Add ||blank to the end of a site URL to open it in a new tab, for example a full shop address with ||blank typed straight after it. [4]
| Linktree link | Carrd URL to use | Example |
|---|---|---|
| Website, shop, video, podcast | Site URL | Full address including https, such as example.com/latest |
| Email me | mailto: | mailto: followed by your email address |
| Call or text | tel: or sms: | tel:+15555550123 |
| Jump to a section on the page | #section-name | #tour-dates |
| Copy a discount code | copy:text | copy:SPRING10 |
| Download a file hosted on the site | file:name | file:press-kit.pdf |
Step 3: a Carrd address or your own domain?
The free plan lets you build up to three sites per account but does not include custom domains, so your page stays on a Carrd address. Pro Lite at $9 a year removes Carrd branding and adds unbranded URLs such as .crd.co, but still not your own domain. A custom domain needs Pro Standard or higher, which starts at $19 a year for 10 sites, plus whatever your registrar charges for the domain. [1][2][3][8]
Connecting a domain means adding an A record for @ pointing to the IP address Carrd shows, and a CNAME for www pointing to the bare domain. Initialization can take up to an hour; you choose either the bare or www version and the other redirects to it. [3]
Rule of thumb: if you will print the address on packaging, business cards or a podcast outro, buy the domain now, because changing a printed address later is the expensive part. If the link only ever lives in a bio field, a Carrd address is enough to start. Carrd Pro has a 7-day free trial with no card required, enough to set the domain up and check it. [2]
Step 4: set up analytics before you switch
Site Analytics needs Pro Standard or higher. Carrd's native option is cookie-free and counts views, with 24-hour, 7-day and 30-day reports; it is in beta and does not report referrers or conversions. Carrd also supports Cloudflare Web Analytics, Fathom, Google Analytics, Matomo, Plausible, PostHog, Simple Analytics and Umami. [5][6]
To keep per-link insight without relying on the analytics provider, add UTM parameters to each destination URL, such as ?utm_source=carrd&utm_medium=bio&utm_campaign=shop. The click then shows up in the analytics of the site you link to, which is where most sellers care about it anyway.
Step 5: switch one platform at a time
Keep your Linktree published and do not delete the account. Change the bio link on your highest-traffic platform first, wait a week, and compare Carrd views with the Linktree baseline you recorded. Then move the next platform. Old posts, printed QR codes and links in other people's content will keep pointing at Linktree for months, so leave the Linktree page up with a single prominent link to the new page.
| Week | Action | Check |
|---|---|---|
| 0 | Record Linktree insights; build and publish the Carrd page | Every button tested on a phone |
| 1 | Swap the bio link on your main platform | Carrd views roughly track the old Linktree views |
| 2 | Swap remaining platforms and email signatures | Destination analytics show utm_source=carrd |
| 3+ | Reduce Linktree to one link pointing to the new page | Linktree clicks falling, Carrd views stable |
Who should switch, and who should stay
- Switch if you want a proper one-page site, an email signup form or your own domain for under $20 a year. [1]
- Switch if you manage several link pages: Pro Standard covers 10 sites for $19 a year. [2]
- Stay if you check per-link click counts daily and do not want to set up UTM tags or a third-party analytics tool. [6][7]
- Stay if you rely on Linktree-specific features you could not find a Carrd equivalent for in Step 2.
Questions before you decide
Can I use Carrd for free as a link-in-bio page?
Yes. Carrd's homepage says the free plan lets you build up to three sites per account using Carrd's core features. Custom domains need Pro Standard or higher, so a free page stays on a Carrd address.
Does Carrd track clicks on each button?
Carrd's native analytics counts page views only, with 24-hour, 7-day and 30-day reports, and its documentation does not mention link clicks. Use a supported provider or UTM tags for click data.
How much does Carrd cost with a custom domain?
Carrd's plans page lists Pro Standard at $19 a year for 10 sites, including custom domains with SSL, forms, embeds and analytics. The domain registration itself is paid separately to your registrar.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- Carrd Docs: Pro plans Accessed 30 Oct 2026
- Carrd Pro Accessed 30 Oct 2026
- Carrd Docs: Using a custom domain Accessed 30 Oct 2026
- Carrd Docs: URL types Accessed 30 Oct 2026
- Carrd Docs: Setting up site analytics Accessed 30 Oct 2026
- Carrd Docs: Using Carrd Analytics Accessed 30 Oct 2026
- Linktree Help: An overview of paid features available on Linktree Accessed 30 Oct 2026
- Carrd homepage Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.
