What each vendor says its AI does
Framer says its AI turns a prompt into a real site and then refines it with you on the canvas. Framer Agents work inside the editor on an existing project and can design pages, revise copy, update CMS items, fix SEO issues and build custom code components. Framer stresses that output is editable layers, not a locked template, and that you review edits on the canvas before publishing. [1]
Webflow’s pricing page lists Webflow AI features that turn a prompt into what it calls a fully customized, production-ready site, generate new sections from your site’s existing design system, generate code components, generate first drafts and content variants of copy, run sitewide SEO and AEO audits, and create CMS items individually or in bulk. Its AI page marks design sections as beta. Webflow Optimize, which suggests A/B tests with AI, is an optional add-on. [3][4]
| Capability | Framer | Webflow |
|---|---|---|
| Site from a prompt | Yes, refined on the canvas | AI site builder, listed on Starter, Basic and Premium site plans |
| Edit an existing site with AI | Framer Agents | Design sections (beta), generate copy |
| Copy generation | Agents revise copy | First drafts and variants; needs a paid workspace on a Starter site |
| CMS content | Agents update CMS items | Generate CMS items; needs Webflow CMS, which Basic does not include |
| A/B testing | Convert add-on, $50 per 500,000 events | Optimize, optional add-on |
| Translation | AI translation via locale add-on, $20 per locale | Localize, machine-learning translation add-on |
Which plans include the AI
Framer meters AI with credits. The Free plan gives 500 AI credits to try while a workspace has no subscription; Basic ($10 a month listed) includes 1,000 credits a month and Pro ($30 a month) 3,000, with more available to buy. Pro Experts are listed as using 50% fewer agent credits per prompt. [2]
Webflow lists Webflow AI on all three site plans: Starter (free), Basic ($15 a month billed yearly) and Premium ($25 a month billed yearly). Credits come from the workspace: the free Starter workspace includes 200 AI credits, Core ($19 a month billed yearly) 300, and Growth ($49 a month billed yearly) 400. Some AI features, such as generating copy and SEO audits, require a paid workspace when used on a Starter site. [4]
Because both vendors meter AI with credits, a site you regenerate many times can use up a month’s allowance quickly. Note your credit balance before a long session.
What a generated site still needs from you
Framer describes reviewing edits on the canvas before publishing and offers an agent check for contrast issues, typos, missing alt text and SEO gaps. Webflow calls a prompt-built site production-ready, yet describes its generated copy as first drafts. Either way, a generator cannot know your prices, obligations or accounts. [1][3][4]
The list below covers what a prompt cannot know: your facts, your obligations and your accounts. None of it is a quality judgement about either tool; it is the work that stays with the site owner.
| Gap | Why the AI cannot fill it | What to do |
|---|---|---|
| Real copy and facts | Prices, hours, credentials and claims are yours | Replace every generated sentence that states a fact |
| Legal pages | Privacy, terms and refund rules depend on your business | Write or commission them; link in the footer |
| Working forms | Submissions must reach your inbox or list | Submit each form and confirm delivery |
| Images | Placeholder or generic images say nothing about you | Swap in your own photos with alt text |
| Domain and SEO settings | Needs your domain and page titles | Connect the domain; set titles and descriptions |
| Accessibility | Contrast and alt text need checking | Run the agent check or a manual review |
Choosing between them
Pick Framer if you want to iterate visually with an agent inside the editor and your site fits Basic’s 30 pages and 2 CMS collections; the credits are bundled with the plan you already pay for. [2]
Pick Webflow if you expect the site to grow into a large CMS: Premium lists CMS up to 20,000 items and site search, and AI can generate CMS items there. Remember that AI credits come from the workspace, which is billed separately from the site plan. [4]
Skip AI generation entirely for a one-page site you can write in an hour; the review work is similar either way.
Post-generation checklist
Run this list before anyone outside your team sees the site.
- Read every heading and paragraph aloud; rewrite anything vague or untrue.
- Delete invented testimonials, statistics or client logos the generator added.
- Add privacy, terms and, if you sell, refund pages written for your business.
- Submit every form and confirm the message arrives where you expect.
- Replace stock or generated images with your own, each with alt text.
- Set page titles, meta descriptions and social preview images.
- Check the site on a phone and with keyboard-only navigation.
- Note the AI credits used so you can budget the next round of edits.
Questions before you decide
Does Framer’s free plan include AI?
Framer lists 500 AI credits to try on the free plan while a workspace has no active subscription. Basic includes 1,000 credits a month and Pro 3,000.
Is Webflow AI free?
Webflow lists Webflow AI on its free Starter site plan, and the free Starter workspace includes 200 AI credits. Some features, such as copy generation on a Starter site, need a paid workspace.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- Framer AI overview Accessed 30 Oct 2026
- Framer pricing Accessed 30 Oct 2026
- Webflow AI overview Accessed 30 Oct 2026
- Webflow pricing Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.