Which Carrd plan you need
Carrd's Site Analytics documentation says the feature requires Pro Standard or higher. Pro Lite is described as the entry-level plan for users who do not use custom domains or business features, and the plan page lists analytics, forms, embeds and custom domains from Pro Standard up. Carrd sites do not include analytics or tracking by default. [1][2][3]
| Carrd plan | Price per year | Sites | Google Analytics |
|---|---|---|---|
| Free | $0 | Not applicable | Not included (Pro-only feature) |
| Pro Lite | $9 | 3 | Not included |
| Pro Standard | $19 | 10 | Included via Site Analytics or a code embed |
| Pro Plus | $49 | 25 | Included; also adds analytics.txt for GA property recovery |
Step 1: create the GA4 property and get the Measurement ID
In Google Analytics Admin, click Create, then Property. Enter a name, reporting time zone and currency, choose your industry and business size, choose how you plan to use Analytics, and click Create. If this is a new account, you also accept Google's terms. [6]
Next, in Admin under Data collection and modification, open Data streams, click Add stream, choose Web, enter the site URL and a stream name, and create it. Google recommends leaving enhanced measurement on. Open the stream and copy the Measurement ID from Stream Details; for a web stream it starts with G-. [6]
- Use the final URL visitors will see: your custom domain if you have one, otherwise the carrd.co address.
- Keep the Measurement ID in a note; you will paste it once and check it later.
Step 2: enable Google Analytics in Carrd
Carrd's documented path is: open the Dashboard, click the Sites tab, find the site and click its Manage icon, click Analytics in the sidebar, then under Site Analytics click Select Provider, choose the provider and click Enable. Google Analytics is one of the supported providers alongside Cloudflare Web Analytics, Fathom, Matomo, Plausible, PostHog, Simple Analytics and Umami. After setup, Manage links you to the provider's own dashboard. [1]
Carrd's page does not describe the provider-specific fields. Google's setup article says that if a website builder has a Google Analytics field, you paste the Measurement ID there, so use the ID from step 1. Carrd also warns that some providers may collect additional visitor data and asks you to read the provider's policies before enabling it. [1][6]
Alternative: paste the Google tag as a hidden embed
If you need the full Google tag snippet, for example to add custom configuration, Carrd's Embed element accepts code including script tags on Pro Standard or higher. Set Type to Code and Style to Hidden, then choose Head, Body Top or Body End as the location. Embeds output nothing in the builder, so you must publish to see them run. [4]
Use one method, not both, so the Google tag loads only once per page and your numbers are not inflated from day one.
| Method | Carrd plan | Effort | Best for |
|---|---|---|---|
| Site Analytics provider | Pro Standard+ | A few clicks in site settings | Most sites: standard page-view tracking |
| Hidden code embed in Head | Pro Standard+ | Paste and maintain a script | People who need custom tag configuration |
| Carrd native analytics | Pro Standard+ | Select it as the provider | Owners who want cookie-free stats without Google |
Step 3: confirm data with the Realtime report
Publish the Carrd site, then open it in a normal browser window (not one with an ad or tracker blocker). Google says data collection may take up to 30 minutes to begin. In Analytics, open Reports, then Realtime, which shows activity during the last 30 minutes, including active users and views by page title. [6][7]
If Realtime shows nothing, Google notes it may simply mean there are no active users, so generate a visit yourself before assuming misconfiguration. Then check, in order: the site is published, the property's stream URL matches, the Measurement ID has no typos, and you have not installed it twice. [7]
- Visit two pages or sections so you can see more than one view arrive.
- Open the site on your phone over mobile data as a second visitor.
- Recheck after 30 minutes if the first attempt is empty.
Consent and privacy before you switch it on
Google Analytics uses visitor data, and Carrd itself flags that some analytics providers collect additional data from visitors. Depending on where your visitors are, you may need a privacy notice and cookie consent before loading it. Our privacy policy guide explains what regulators say; if that overhead is not worth it for a one-page site, Carrd's own analytics is described as a native, cookie-free service. [1][8]
One small extra on Pro Plus: Carrd's Site Files feature includes analytics.txt, which verifies ownership of the site to regain access to a Google Analytics property. It is useful if the GA account is owned by a former contractor. [5]
Questions before you decide
Can I add Google Analytics to a free Carrd site?
No. Carrd's documentation says Site Analytics requires Pro Standard or higher, and Pro Lite does not include analytics. Pro Standard is $19 a year for 10 sites.
Where do I find my GA4 Measurement ID?
In Google Analytics Admin, open Data streams, click your web stream and copy the Measurement ID under Stream Details. Google says it starts with G- for a web stream.
How long until Google Analytics shows Carrd visits?
Google says data collection may take up to 30 minutes to begin. Use the Realtime report, which covers the last 30 minutes, to confirm visits are arriving.
Does Carrd have analytics without Google?
Yes. Carrd's Pro features page describes an optional native, cookie-free analytics service, and Site Analytics also supports providers such as Plausible, Fathom and Simple Analytics.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- Carrd docs: Setting up Site Analytics Accessed 30 Oct 2026
- Carrd docs: Pro plans Accessed 30 Oct 2026
- Carrd Pro plan comparison Accessed 30 Oct 2026
- Carrd docs: Embedding custom code Accessed 30 Oct 2026
- Carrd docs: Customizing site files Accessed 30 Oct 2026
- Google Analytics Help: Set up Analytics for a website and/or app Accessed 30 Oct 2026
- Google Analytics Help: Realtime report Accessed 30 Oct 2026
- Carrd docs: Pro features Accessed 30 Oct 2026
Sources link directly to providers. Product buttons may use separately labeled affiliate links. Read our disclosure.